Author
The person who reads the ads
Last updated .
AdSectator takes one ad or campaign at a time and reads it the way you'd read a primary source: what it argues, who wrote it, what it wants from you, and whether the evidence supports the reaction it's getting.
I answer the marketing question, did this work, for whom, at what cost, separately from the ethical one, should it have been made.
Why you can trust me on this
- Building on the web since 1996, and helping small businesses market themselves online
- Every claim traces to a cited, linked source, and corrections are published
- Completing a master's degree in Learning and Technology at Royal Roads University, where I practise reading arguments closely
- I say where a piece is my read of an ad and not a finding
Find me elsewhere
Get in touch
Email me at hello@adsectator.com. I read every message myself.